Saturday InDesign 2011: The Project
Saturday InDesign is an annual trade event for the design community. It started off in Sydney in 2003, and in 2011, the event was held in Singapore for the very first time. When Dream Interiors approached us to collaborate on The Project, our love for well designed furniture had us saying yes.
Dream Colourfully
A collaborative art installation by Dream Interiors x Elixr
Inspired largely by Cappellini’s colourful and playful approach to design, one is invited to connect the dots and dream colourfully. By exploring the various pockets of coloured spaces at Dream Interiors, each visitor is given the room to re-connect with his/her inner child and interact with colour.
Each origami butterfly in the circular path represents a dream in various stages-the emergence of an idea to the idea being in transit and then taking flight. Every butterfly has its own character and destination, but when flying together, new dreams are created and celebrated.
The use of translucent paper allows light to pass through the wings of the origami butterflies, thus creating a beautiful weave of colours against Dream Interiors‘ stark white furniture collection and Kiki K’s white storage boxes.
Floor stickers and window graphics were also used to carry the colourful theme throughout the entire space.
*Images by Adrian Koh
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Press & Features
InDesign Live
Cubes Magazine (Issue #50)
Shift Japan
Design Quarterly (DQ) Magazine