Art is Work. Work is Art. Elixr believes in creating work that is both strategic and smart. Every project we take on presents a new challenge, and the essence of Elixr's creations comes from a unique blend of ideas, cultures, languages, and experiences.
  • All Works
  • Branding
  • Print
  • Interactive
  • Art Installation

Selected Works

  • Oclaner Web Design

    Oclaner Asset Management wanted a new website to reflect the their brand and unique approaches to investing. We designed the site to showcase their expertise and what Oclaner’s dynamic team is doing for their clients through graphics and images. www.oclaner.com

    Oclaner Asset Management wanted a new website to reflect the their brand and unique approaches to investing. We designed the site to showcase their expertise and what Oclaner’s dynamic team is doing for their clients through graphics and images. www.oclaner.com

    Link Sports Management Credentials styling
    Web Design & Development

    Located in Singapore, Link Sports Management provides brands with immediate and exclusive access to elite athletes and stars of football, Moto GP and NBA. Elixr created Link’s responsive site using Link’s corporate colours lime green and navy to convey the brand’s atheletic and professional spirit. 

    Located in Singapore, Link Sports Management provides brands with immediate and exclusive access to elite athletes and stars of football, Moto GP and NBA. Elixr created Link’s responsive site using Link’s corporate colours lime green and navy to convey the brand’s atheletic and professional spirit. 

    Oclaner/Forbes Asia Advertising
    Infographics

    March 2014 | The Power of Time – infographics design depicting the erosion of purchasing power and how it affects luxury spending. This infographics supports the article by Oclaner which discusses the challenges faced by Asian UHNW families in preserving their wealth for future generations as well as the model of wealth management which best suits the needs of these families.

    March 2014 | The Power of Time – infographics design depicting the erosion of purchasing power and how it affects luxury spending. This infographics supports the article by Oclaner which discusses the challenges faced by Asian UHNW families in preserving their wealth for future generations as well as the model of wealth management which best suits the needs of these families.

    Oclaner Funds Branding
    Brochure Design

    Elixr was asked to design a set of brochures to introduce Oclaner Funds – a series of 4 funds with distinct strategies catered for different risk appetites. These funds have been developed, tested and fine-tuned by Oclaner Asset Management in response to the specific financial needs of their clients. The client had the idea of incorporating fengshui elements in the design to communicate each fund’s unique strategy to their clients. With this in mind, Elixr selected the Bull (Asia Pacific Equity Fund), Fish (Asian Bond Fund), Horse (Provident World Equity Fund) and Crane (Patrimonial Fund) to represent each fund. A colour palette with 12 carefully selected colours was also created such that when any 2 colours are paired together, they form a distinct colour combination. Each of these colour combination can then be applied specifically to each of the unique fund collaterals and also for future funds. Drawing inspiration from ancient book bindings, materials, combined with modern design sensibilties, unique use of colours, paper as well as print techniques complement and communicate the rich tones and uniqueness in the funds offered. These brochures are currently being distributed in Europe and Asia. Printed on Antalis Rives Design paper

    Elixr was asked to design a set of brochures to introduce Oclaner Funds – a series of 4 funds with distinct strategies catered for different risk appetites. These funds have been developed, tested and fine-tuned by Oclaner Asset Management in response to the specific financial needs of their clients.

    The client had the idea of incorporating fengshui elements in the design to communicate each fund’s unique strategy to their clients. With this in mind, Elixr selected the Bull (Asia Pacific Equity Fund), Fish (Asian Bond Fund), Horse (Provident World Equity Fund) and Crane (Patrimonial Fund) to represent each fund. A colour palette with 12 carefully selected colours was also created such that when any 2 colours are paired together, they form a distinct colour combination. Each of these colour combination can then be applied specifically to each of the unique fund collaterals and also for future funds.

    Drawing inspiration from ancient book bindings, materials, combined with modern design sensibilties, unique use of colours, paper as well as print techniques complement and communicate the rich tones and uniqueness in the funds offered.

    These brochures are currently being distributed in Europe and Asia.

    Printed on Antalis Rives Design paper

    Love What You Do. Non-commercial

    Typographic posters for the Elixr office with quotes that we put into practice.

    Typographic posters for the Elixr office with quotes that we put into practice.

    Oclaner Sports Office Brand Identity
    Brochure Design

    Did you know that 60% of NBA players go bankrupt within 5 years of retirement? And that 78% of former NFL players have gone bankrupt within 2 years of retirement*? The Oclaner Sports Office Advisory is designed to simplify the complexities encountered by sports personalities to enable them to focus on their careers while growing and protecting their wealth for their next generation. Elixr created the Sports Office identity, which is an extension of Oclaner Asset Management’s brand identity. The Sports Office brochure was also designed in a way that is relevant, engaging, and appropriate for the target audience. A textured varnish was chosen for the cover to create a high tactile contrast with the smooth pages of the brochure. *Source: Sports Illustrated

    Did you know that 60% of NBA players go bankrupt within 5 years of retirement? And that 78% of former NFL players have gone bankrupt within 2 years of retirement*?

    The Oclaner Sports Office Advisory is designed to simplify the complexities encountered by sports personalities to enable them to focus on their careers while growing and protecting their wealth for their next generation.

    Elixr created the Sports Office identity, which is an extension of Oclaner Asset Management’s brand identity. The Sports Office brochure was also designed in a way that is relevant, engaging, and appropriate for the target audience. A textured varnish was chosen for the cover to create a high tactile contrast with the smooth pages of the brochure.

    *Source: Sports Illustrated

    ’tis the Season to Sparkle Art Installation

    This Christmas, we’re proud to get another opportunity to collaborate with Dream Interiors on a festive installation. Inspiration for this sparkly tree came from graphic elements as well as all things Christmassy! Working around Dream’s showroom space and designer furniture, this 4.8m unusual tree wraps itself around the spiral staircase and greets visitors during the holidays. It’s no surprise that when type, paper, tinsel, furniture and all things Christmassy come together, things sparkle and shine in wonderful ways. See behind-the-scenes images

    This Christmas, we’re proud to get another opportunity to collaborate with Dream Interiors on a festive installation. Inspiration for this sparkly tree came from graphic elements as well as all things Christmassy!

    Working around Dream’s showroom space and designer furniture, this 4.8m unusual tree wraps itself around the spiral staircase and greets visitors during the holidays. It’s no surprise that when type, paper, tinsel, furniture and all things Christmassy come together, things sparkle and shine in wonderful ways.

    See behind-the-scenes images

    Oclamon Funds Brand Identity
    Brochure Design
    Copywriting

    Exclusively created by Oclaner Asset Management, Oclamon Funds provides bespoke real estate opportunities that promises top returns for discerning investors. Elixr developed the look and feel for Oclamon Funds and as well as the first real estate fund which is based in Iskandar, Malaysia. The objective was to provide the target audience with a clear overview of the real estate development jointly developed by Oclamon Funds and UMLand. Thus, the content for this 32 page brochure was written and organised to introduce 3 distinct regions: Malaysia, Iskandar, and the Medini business district. Infographics were used throughout the brochure to highlight key information and for easy reading while the taupe colour printed on GMUND3 square paper further communicates the high level of quality of Oclamon and UMLand’s real estate projects. These brochures are currently being distributed to a select group of HNWI in Europe and Asia.

    Exclusively created by Oclaner Asset Management, Oclamon Funds provides bespoke real estate opportunities that promises top returns for discerning investors. Elixr developed the look and feel for Oclamon Funds and as well as the first real estate fund which is based in Iskandar, Malaysia.

    The objective was to provide the target audience with a clear overview of the real estate development jointly developed by Oclamon Funds and UMLand. Thus, the content for this 32 page brochure was written and organised to introduce 3 distinct regions: Malaysia, Iskandar, and the Medini business district. Infographics were used throughout the brochure to highlight key information and for easy reading while the taupe colour printed on GMUND3 square paper further communicates the high level of quality of Oclamon and UMLand’s real estate projects. These brochures are currently being distributed to a select group of HNWI in Europe and Asia.

    Oclaner / Forbes Asia Advertising

    Forbes Asia cover wrap and print ads for the 3rd and 4th quarter. Elixr was given the opportunity to create the advertising for Oclaner Asset Management, with a series of four cover wrap ads featuring Oclaner’s core services. These cover wrap ads are placed on a limited number of copies of Forbes Asia. Oclaner Asset Management offers bespoke services that help manage, protect and grow the fortunes of wealthy families as well as individuals. The distinct colours, taglines, and images that are in line with Oclaner’s brand serves to convey each concept which relates to Oclaner’s services.

    Forbes Asia cover wrap and print ads for the 3rd and 4th quarter.

    Elixr was given the opportunity to create the advertising for Oclaner Asset Management, with a series of four cover wrap ads featuring Oclaner’s core services. These cover wrap ads are placed on a limited number of copies of Forbes Asia.

    Oclaner Asset Management offers bespoke services that help manage, protect and grow the fortunes of wealthy families as well as individuals. The distinct colours, taglines, and images that are in line with Oclaner’s brand serves to convey each concept which relates to Oclaner’s services.

    tinylittleone Brand Identity

    Founded by young parents with a passion for natural parenting, tinylittleone is an online, carefully curated haven for parents who want unique & high quality essentials for babies on the go. Elixr first worked with the co-founders, Caleb & Mean on their wedding invitation back in 2009. When they founded tinylittleone, Caleb & Mean requested for a brand identity that was an extension of their wedding invitation’s dandelion concept and colours. For tinylittleone’s brand identity, Elixr focused on the dandelion concept with the use of stronger graphic elements and colours with higher contrast – fitting for Caleb & Mean’s exciting journey ahead with their physical (Baby Seth) and online tinylittleone. No prizes for guessing what Caleb & Mean’s favourite colours are!

    Founded by young parents with a passion for natural parenting, tinylittleone is an online, carefully curated haven for parents who want unique & high quality essentials for babies on the go.

    Elixr first worked with the co-founders, Caleb & Mean on their wedding invitation back in 2009. When they founded tinylittleone, Caleb & Mean requested for a brand identity that was an extension of their wedding invitation’s dandelion concept and colours.

    For tinylittleone’s brand identity, Elixr focused on the dandelion concept with the use of stronger graphic elements and colours with higher contrast – fitting for Caleb & Mean’s exciting journey ahead with their physical (Baby Seth) and online tinylittleone.

    No prizes for guessing what Caleb & Mean’s favourite colours are!

    Life & Co E-Commerce Site
    Social Media

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living. Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing. By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living. www.lifeandco.sg

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living.

    Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing.

    By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living.

    www.lifeandco.sg

    Life & co Brand Identity

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living. Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing. By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living.

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living.

    Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing.

    By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living.

    Oclaner / Forbes Asia Advertising

    Elixr was given the opportunity to create the advertising for Oclaner Asset Management, with a series of four cover wrap ads featuring Oclaner’s core services. These cover wrap ads are placed on a limited number of copies of Forbes Asia. Oclaner Asset Management offers bespoke services that help manage, protect and grow the fortunes of wealthy families as well as individuals. The distinct colours, taglines, and images that are in line with Oclaner’s brand serves to convey each concept which relates to Oclaner’s services.

    Elixr was given the opportunity to create the advertising for Oclaner Asset Management, with a series of four cover wrap ads featuring Oclaner’s core services. These cover wrap ads are placed on a limited number of copies of Forbes Asia.

    Oclaner Asset Management offers bespoke services that help manage, protect and grow the fortunes of wealthy families as well as individuals. The distinct colours, taglines, and images that are in line with Oclaner’s brand serves to convey each concept which relates to Oclaner’s services.

    Oclaner Collateral Design
    Corporate Gifts

    Oclaner is an independent asset management firm based in Singapore offering Family Office Advisory, Investments, and Direct Investments services to entrepreneurial families and institutional clients in Asia and Europe. Working closely with the marketing team, Elixr created a series of collaterals and corporate gifts for Oclaner and its sub-brand Merlion Funds.

    Oclaner is an independent asset management firm based in Singapore offering Family Office Advisory, Investments, and Direct Investments services to entrepreneurial families and institutional clients in Asia and Europe. Working closely with the marketing team, Elixr created a series of collaterals and corporate gifts for Oclaner and its sub-brand Merlion Funds.

    Oclaner Collateral

    Elixr was asked to create a series of corporate brochures for Oclaner, an independent asset management firm based in Singapore. Working closely with Oclaner to understand its unique positioning and values (Independence, Access, and Transparency) was key as we wanted to reflect the firm’s culture through the design. Type, colors, and imagery were carefully selected to introduce the firm’s main financial services – Family Office Advisory, Investments, and Direct Investments. The styling and subtle embossing reflects the firm’s unique bridging of the Asian and European culture as well as their professionalism, sophistication and trustworthiness.

    Elixr was asked to create a series of corporate brochures for Oclaner, an independent asset management firm based in Singapore.

    Working closely with Oclaner to understand its unique positioning and values (Independence, Access, and Transparency) was key as we wanted to reflect the firm’s culture through the design.

    Type, colors, and imagery were carefully selected to introduce the firm’s main financial services – Family Office Advisory, Investments, and Direct Investments. The styling and subtle embossing reflects the firm’s unique bridging of the Asian and European culture as well as their professionalism, sophistication and trustworthiness.

    Saturday InDesign: The Project Window Display

    Press & Features
    Cubes Magazine (Issue #59)

    Saturday InDesign is an annual trade event for the design community. It started off in Sydney in 2003, and in 2011, the event was held in Singapore for the very first time. This year, we’re glad for the opportunity to collaborate with Dream again on another exciting installation. Bask in the Moment This interactive window display by Dream x Elixr is a feisty mix of shapes, colours, and textures inspired by Dream’s unique range of furniture and home accessories and in particular, the Muuto brand. Intrigued by Muuto’s brand philosophy, “new perspectives”, we created an interactive display that teases the eye. When viewed from a distance, some of the display items may look 2-dimensional, but when viewed from a different perspective, these “flat” items are actually real objects. Similarly, shapes that appear 3-dimensional may not be actual objects. The lines from the brightly coloured yarn also form a spotlight where visitors can “Bask in the Moment” and enjoy their 30s of fame. Click here to see more pictures from the SID 2012 event *Images by Adrian Koh

    Saturday InDesign is an annual trade event for the design community. It started off in Sydney in 2003, and in 2011, the event was held in Singapore for the very first time. This year, we’re glad for the opportunity to collaborate with Dream again on another exciting installation.

    Bask in the Moment
    This interactive window display by Dream x Elixr is a feisty mix of shapes, colours, and textures inspired by Dream’s unique range of furniture and home accessories and in particular, the Muuto brand.

    Intrigued by Muuto’s brand philosophy, “new perspectives”, we created an interactive display that teases the eye. When viewed from a distance, some of the display items may look 2-dimensional, but when viewed from a different perspective, these “flat” items are actually real objects. Similarly, shapes that appear 3-dimensional may not be actual objects. The lines from the brightly coloured yarn also form a spotlight where visitors can “Bask in the Moment” and enjoy their 30s of fame.

    Click here to see more pictures from the SID 2012 event

    *Images by Adrian Koh

    SOCIAL SS12 Catalog Design

    Designed with the SOCIAL brand and Spring/Summer 12 collection in mind, this black catalog containing a set of 12 postcards was silkscreened, foil-stamped and assembled with a luxurious black ribbon to complete the look. A limited number of catalogs were produced and given out to the media as well as SOCIAL VIPs as part of the launch.

    Designed with the SOCIAL brand and Spring/Summer 12 collection in mind, this black catalog containing a set of 12 postcards was silkscreened, foil-stamped and assembled with a luxurious black ribbon to complete the look. A limited number of catalogs were produced and given out to the media as well as SOCIAL VIPs as part of the launch.

    SOCIAL Branding & E-Commerce Site

    We worked with one of our very chic clients on the launch of their new fashion brand, SOCIAL. SOCIAL is an online fashion retailer, media, and community founded by fashion duos, Katheleen & Elyse, while living in Los Angeles. It carries clothing and jewelry brands that are coveted by Hollywood celebrities as well as style mavens all over the world. Keeping in mind the SOCAL spirit and the unique personality of SOCIAL’s founders, Elixr created the unique brand identity, tagline (#livebysocial), website, catalog, clothing tags, and introduced SOCIAL through the launch of their online store. By tapping on the power of online shopping, Elixr created a brand experience that’s sleek and accessible for SOCIAL’s shoppers. www.livebysocial.com  

    We worked with one of our very chic clients on the launch of their new fashion brand, SOCIAL. SOCIAL is an online fashion retailer, media, and community founded by fashion duos, Katheleen & Elyse, while living in Los Angeles. It carries clothing and jewelry brands that are coveted by Hollywood celebrities as well as style mavens all over the world.

    Keeping in mind the SOCAL spirit and the unique personality of SOCIAL’s founders, Elixr created the unique brand identity, tagline (#livebysocial), website, catalog, clothing tags, and introduced SOCIAL through the launch of their online store. By tapping on the power of online shopping, Elixr created a brand experience that’s sleek and accessible for SOCIAL’s shoppers.

    www.livebysocial.com

     

    Adventures in Oz Event Collateral

    Adapted from L. Frank Baum’s “The Wonderful Wizard of Oz”, Adventures in Oz is a musical collaboration between Grace Orchard School and ACSian Theatre. This colourful musical production comprises songs, dances, and circus acts. Elixr created a set of collaterals for this two day event and incorporated various symbols, colours, and elements from the musical’s storyline into the design.

    Adapted from L. Frank Baum’s “The Wonderful Wizard of Oz”, Adventures in Oz is a musical collaboration between Grace Orchard School and ACSian Theatre. This colourful musical production comprises songs, dances, and circus acts. Elixr created a set of collaterals for this two day event and incorporated various symbols, colours, and elements from the musical’s storyline into the design.

    Elixr Stationery Design

    It’s always good to give thanks! We designed our very own Thank You Note as part of Elixr’s stationery using one of our favourite colours. Printed on RJ Maple White and foil-stamped to perfection, this Thank You Note looks so fresh and happy with any coloured envelope!

    It’s always good to give thanks! We designed our very own Thank You Note as part of Elixr’s stationery using one of our favourite colours. Printed on RJ Maple White and foil-stamped to perfection, this Thank You Note looks so fresh and happy with any coloured envelope!

    Saturday InDesign: The Project Art Installation

    Press & Features
    InDesign Live
    Cubes Magazine (Issue #50)
    Shift Japan
    Design Quarterly (DQ) Magazine
    My Modern Met
    Craft Gawker
    Trend Hunter
    Emeeme Spain Blog
    Plenty of Colour
    Creativitea Blog
    Art Installation Tumblr

    Saturday InDesign is an annual trade event for the design community. It started off in Sydney in 2003, and in 2011, the event was held in Singapore for the very first time. When Dream Interiors approached us to collaborate on The Project, our love for well designed furniture had us saying yes. Inspired largely by Cappellini’s colourful and playful approach to design, Elixr designed and created a hanging installation with 700 origami butterflies. Each origami butterfly in the circular path represents a dream in various stages-the emergence of an idea to the idea being in transit and then taking flight. Every butterfly has its own character and destination, but when flying together, new dreams are created and celebrated. The use of translucent paper allows light to pass through the wings of the origami butterflies, thus creating a beautiful weave of colours against Dream’s stark white designer furniture collection. Floor stickers and window graphics were also used to carry the colourful theme throughout the entire space. *Images by Adrian Koh

    Saturday InDesign is an annual trade event for the design community. It started off in Sydney in 2003, and in 2011, the event was held in Singapore for the very first time. When Dream Interiors approached us to collaborate on The Project, our love for well designed furniture had us saying yes.

    Inspired largely by Cappellini’s colourful and playful approach to design, Elixr designed and created a hanging installation with 700 origami butterflies. Each origami butterfly in the circular path represents a dream in various stages-the emergence of an idea to the idea being in transit and then taking flight. Every butterfly has its own character and destination, but when flying together, new dreams are created and celebrated. The use of translucent paper allows light to pass through the wings of the origami butterflies, thus creating a beautiful weave of colours against Dream’s stark white designer furniture collection. Floor stickers and window graphics were also used to carry the colourful theme throughout the entire space.

    *Images by Adrian Koh

    Oon Design Web Development

    Oon is a design duo based in Singapore. Comprising 2 architects, Oon creates furniture with a playful and functional approach and attempts to bring happiness through beauty. Together with Oon, Elixr developed a site to showcase Oon’s unique furniture designs. Visit: www.werareoon.com

    Oon is a design duo based in Singapore. Comprising 2 architects, Oon creates furniture with a playful and functional approach and attempts to bring happiness through beauty. Together with Oon, Elixr developed a site to showcase Oon’s unique furniture designs.

    Visit: www.werareoon.com

    Grace Orchard School Branding

    Grace Orchard School (GOS) is a school for kids with learning disabilities. The school’s board and management decided that a rebrand would be appropriate in conjunction with the school’s move to its new premises and requested for an updated look which is fresh, smart, and appropriate for the students and staff of GOS. Elixr kept the significance behind the existing school colours and created the new identity based off the concept of living your dreams, courage, and character. The coloured dots in various sizes represent the kids and staff of GOS and the 4 colours represent the focus on developing the intellectual, emotional, physical, and social/spiritual aspect of each student. This new identity is currently being applied throughout GOS’s collaterals, architecture, and new uniform designs*. *Elixr collaborated with fashion designer, Zin Cattell, on the new uniform designs. The new colours and smart design were very well-received by the students of GOS.

    Grace Orchard School (GOS) is a school for kids with learning disabilities. The school’s board and management decided that a rebrand would be appropriate in conjunction with the school’s move to its new premises and requested for an updated look which is fresh, smart, and appropriate for the students and staff of GOS.

    Elixr kept the significance behind the existing school colours and created the new identity based off the concept of living your dreams, courage, and character. The coloured dots in various sizes represent the kids and staff of GOS and the 4 colours represent the focus on developing the intellectual, emotional, physical, and social/spiritual aspect of each student. This new identity is currently being applied throughout GOS’s collaterals, architecture, and new uniform designs*.

    *Elixr collaborated with fashion designer, Zin Cattell, on the new uniform designs. The new colours and smart design were very well-received by the students of GOS.

    Natasha Liu Web Design + Development

    Junyan Natasha Liu is an award winning cellist with a successful performing career both in Europe and in Singapore. As one of the most sought after cellist in the region, Natasha needed a website for her fans as well as the general public. Thus, a website with a CMS was designed and developed for Natasha to update her fans and promote her upcoming concerts, recordings, and cello studio. The clean and nature-inspired look and feel reflects Natasha’s personality, love for nature, and her belief that the cello is not merely a traditional musical instrument. www.natasha-liu.com

    Junyan Natasha Liu is an award winning cellist with a successful performing career both in Europe and in Singapore. As one of the most sought after cellist in the region, Natasha needed a website for her fans as well as the general public. Thus, a website with a CMS was designed and developed for Natasha to update her fans and promote her upcoming concerts, recordings, and cello studio.

    The clean and nature-inspired look and feel reflects Natasha’s personality, love for nature, and her belief that the cello is not merely a traditional musical instrument.

    www.natasha-liu.com

    NUS Overseas Colleges Infographics Video

    What keeps you up at 3AM? It’s not uncommon for entrepreneurs to be up at 3AM exchanging thoughts about an idea with people in other parts of the world. Many successful entrepreneurs are, in fact, constantly thinking about new ideas to create change and make the world a better place. This recruitment video was created based on the primary focus of the NUS NOC programme – Entrepreneurship. Students who get accepted into this programme have the opportunity to work at start-up companies in places like Silicon Valley, Shanghai, and Stockholm, attend classes at reputable Universities such as Stanford, University of Pennsylvania, and network with other successful entrepreneurs at conferences organized by Google and Oracle to name a few. The directors at NUS NOC wanted the feel of the video to be light-hearted and fun. With the amount of information that was given by the client, Elixr’s approach was to create graphics to reflect current issues, rework the content and highlights into catchy and concise phrases. From concept to production, Elixr collaborated with animator Joshua Koo and worked with NOC to produce a light-hearted infographics video which was well-received by the student body. Watch video: http://www.youtube.com/watch?v=ydnkMQi2Rm8

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    What keeps you up at 3AM? It’s not uncommon for entrepreneurs to be up at 3AM exchanging thoughts about an idea with people in other parts of the world. Many successful entrepreneurs are, in fact, constantly thinking about new ideas to create change and make the world a better place.

    This recruitment video was created based on the primary focus of the NUS NOC programme – Entrepreneurship. Students who get accepted into this programme have the opportunity to work at start-up companies in places like Silicon Valley, Shanghai, and Stockholm, attend classes at reputable Universities such as Stanford, University of Pennsylvania, and network with other successful entrepreneurs at conferences organized by Google and Oracle to name a few.

    The directors at NUS NOC wanted the feel of the video to be light-hearted and fun. With the amount of information that was given by the client, Elixr’s approach was to create graphics to reflect current issues, rework the content and highlights into catchy and concise phrases. From concept to production, Elixr collaborated with animator Joshua Koo and worked with NOC to produce a light-hearted infographics video which was well-received by the student body.

    Watch video: http://www.youtube.com/watch?v=ydnkMQi2Rm8

    Tubbythings Brand Identity

    Identity for a local kids clothing designer. The concept came from the designer’s dream to create clothes for chubby little kids. The colors and the old world charm of the identity aptly reflects the designer’s personality and fascination with all things crafty!

    Identity for a local kids clothing designer. The concept came from the designer’s dream to create clothes for chubby little kids. The colors and the old world charm of the identity aptly reflects the designer’s personality and fascination with all things crafty!

    DMG Ministry of Defence Corporate Handbook Design

    Corporate Handbook design for DMG, MINDEF. The client requested the design to be simple and classic so that the handbook contents could be updated in the future. The handbook was given out to guests at DMG’s Annual Business Plan Meeting and also to all of DMG’s employees.

    Corporate Handbook design for DMG, MINDEF. The client requested the design to be simple and classic so that the handbook contents could be updated in the future. The handbook was given out to guests at DMG’s Annual Business Plan Meeting and also to all of DMG’s employees.

    Cornerstone Book Design

    Elixr was asked to design the book, CD, and promotional poster in traditional Chinese language for a non-profit organization based in Kaohsiung, Taiwan. Originally written in English, the title of the book means “When Trouble Comes”. The purpose for translating this book into traditional Chinese language is to encourage each reader during difficult times in life and especially in the wake of natural disasters. The client requested for a look and feel that is clean and simple. Thus, Elixr created a cover that is both hopeful and reflective of the reader’s situation—when the reader is reflecting on what has happened and thinking of what is to come. This book is currently being distributed in Taiwan and Hong Kong.

    Elixr was asked to design the book, CD, and promotional poster in traditional Chinese language for a non-profit organization based in Kaohsiung, Taiwan. Originally written in English, the title of the book means “When Trouble Comes”. The purpose for translating this book into traditional Chinese language is to encourage each reader during difficult times in life and especially in the wake of natural disasters.

    The client requested for a look and feel that is clean and simple. Thus, Elixr created a cover that is both hopeful and reflective of the reader’s situation—when the reader is reflecting on what has happened and thinking of what is to come.

    This book is currently being distributed in Taiwan and Hong Kong.

    Bakerz Log Brand Identity

    Bakerz Log sells cakes and pastries for special occasions. The brand is clean, contemporary, and down-to-earth. By incorporating illustrations of utensils used in baking, Elixr created the identity based off the owner’s personality and signature teal colour.

    Bakerz Log sells cakes and pastries for special occasions. The brand is clean, contemporary, and down-to-earth. By incorporating illustrations of utensils used in baking, Elixr created the identity based off the owner’s personality and signature teal colour.

    Peek…Boutique and Cafe Brand Identity & Shop Collaterals

    Peek… Be very curious. A collaboration with SYA to create an enjoyable shopping and dining experience for Peek’s shoppers. Elixr created the identity and applied it throughout all the boutique and cafe’s materials including signage, tags, shopping bags, table mats, membership card, etc.

    Peek… Be very curious. A collaboration with SYA to create an enjoyable shopping and dining experience for Peek’s shoppers. Elixr created the identity and applied it throughout all the boutique and cafe’s materials including signage, tags, shopping bags, table mats, membership card, etc.

    HJAN Brand Identity

    Identity design for HJAN – Harvard Jewish Alumni Network . We worked with the founder of HJAN to develop this identity that would represent the global community of Jewish alumni, faculty and staff from across Harvard University. This identity is currently used on the organization’s collaterals and website.

    Identity design for HJAN – Harvard Jewish Alumni Network . We worked with the founder of HJAN to develop this identity that would represent the global community of Jewish alumni, faculty and staff from across Harvard University. This identity is currently used on the organization’s collaterals and website.

    Everyday NYC Brand Identity

    Identity for a non-profit organization in NYC.

    Identity for a non-profit organization in NYC.

    Vislook Brand Identity

    Identity for a (now-defunct) video portal.

    Identity for a (now-defunct) video portal.

Selected Works

  • Oclaner Web Design

    Oclaner Asset Management wanted a new website to reflect the their brand and unique approaches to investing. We designed the site to showcase their expertise and what Oclaner’s dynamic team is doing for their clients through graphics and images. www.oclaner.com

    Oclaner Asset Management wanted a new website to reflect the their brand and unique approaches to investing. We designed the site to showcase their expertise and what Oclaner’s dynamic team is doing for their clients through graphics and images. www.oclaner.com

    Oclaner Funds Branding
    Brochure Design

    Elixr was asked to design a set of brochures to introduce Oclaner Funds – a series of 4 funds with distinct strategies catered for different risk appetites. These funds have been developed, tested and fine-tuned by Oclaner Asset Management in response to the specific financial needs of their clients. The client had the idea of incorporating fengshui elements in the design to communicate each fund’s unique strategy to their clients. With this in mind, Elixr selected the Bull (Asia Pacific Equity Fund), Fish (Asian Bond Fund), Horse (Provident World Equity Fund) and Crane (Patrimonial Fund) to represent each fund. A colour palette with 12 carefully selected colours was also created such that when any 2 colours are paired together, they form a distinct colour combination. Each of these colour combination can then be applied specifically to each of the unique fund collaterals and also for future funds. Drawing inspiration from ancient book bindings, materials, combined with modern design sensibilties, unique use of colours, paper as well as print techniques complement and communicate the rich tones and uniqueness in the funds offered. These brochures are currently being distributed in Europe and Asia. Printed on Antalis Rives Design paper

    Elixr was asked to design a set of brochures to introduce Oclaner Funds – a series of 4 funds with distinct strategies catered for different risk appetites. These funds have been developed, tested and fine-tuned by Oclaner Asset Management in response to the specific financial needs of their clients.

    The client had the idea of incorporating fengshui elements in the design to communicate each fund’s unique strategy to their clients. With this in mind, Elixr selected the Bull (Asia Pacific Equity Fund), Fish (Asian Bond Fund), Horse (Provident World Equity Fund) and Crane (Patrimonial Fund) to represent each fund. A colour palette with 12 carefully selected colours was also created such that when any 2 colours are paired together, they form a distinct colour combination. Each of these colour combination can then be applied specifically to each of the unique fund collaterals and also for future funds.

    Drawing inspiration from ancient book bindings, materials, combined with modern design sensibilties, unique use of colours, paper as well as print techniques complement and communicate the rich tones and uniqueness in the funds offered.

    These brochures are currently being distributed in Europe and Asia.

    Printed on Antalis Rives Design paper

    Oclaner Sports Office Brand Identity
    Brochure Design

    Did you know that 60% of NBA players go bankrupt within 5 years of retirement? And that 78% of former NFL players have gone bankrupt within 2 years of retirement*? The Oclaner Sports Office Advisory is designed to simplify the complexities encountered by sports personalities to enable them to focus on their careers while growing and protecting their wealth for their next generation. Elixr created the Sports Office identity, which is an extension of Oclaner Asset Management’s brand identity. The Sports Office brochure was also designed in a way that is relevant, engaging, and appropriate for the target audience. A textured varnish was chosen for the cover to create a high tactile contrast with the smooth pages of the brochure. *Source: Sports Illustrated

    Did you know that 60% of NBA players go bankrupt within 5 years of retirement? And that 78% of former NFL players have gone bankrupt within 2 years of retirement*?

    The Oclaner Sports Office Advisory is designed to simplify the complexities encountered by sports personalities to enable them to focus on their careers while growing and protecting their wealth for their next generation.

    Elixr created the Sports Office identity, which is an extension of Oclaner Asset Management’s brand identity. The Sports Office brochure was also designed in a way that is relevant, engaging, and appropriate for the target audience. A textured varnish was chosen for the cover to create a high tactile contrast with the smooth pages of the brochure.

    *Source: Sports Illustrated

    tinylittleone Brand Identity

    Founded by young parents with a passion for natural parenting, tinylittleone is an online, carefully curated haven for parents who want unique & high quality essentials for babies on the go. Elixr first worked with the co-founders, Caleb & Mean on their wedding invitation back in 2009. When they founded tinylittleone, Caleb & Mean requested for a brand identity that was an extension of their wedding invitation’s dandelion concept and colours. For tinylittleone’s brand identity, Elixr focused on the dandelion concept with the use of stronger graphic elements and colours with higher contrast – fitting for Caleb & Mean’s exciting journey ahead with their physical (Baby Seth) and online tinylittleone. No prizes for guessing what Caleb & Mean’s favourite colours are!

    Founded by young parents with a passion for natural parenting, tinylittleone is an online, carefully curated haven for parents who want unique & high quality essentials for babies on the go.

    Elixr first worked with the co-founders, Caleb & Mean on their wedding invitation back in 2009. When they founded tinylittleone, Caleb & Mean requested for a brand identity that was an extension of their wedding invitation’s dandelion concept and colours.

    For tinylittleone’s brand identity, Elixr focused on the dandelion concept with the use of stronger graphic elements and colours with higher contrast – fitting for Caleb & Mean’s exciting journey ahead with their physical (Baby Seth) and online tinylittleone.

    No prizes for guessing what Caleb & Mean’s favourite colours are!

    Life & Co E-Commerce Site
    Social Media

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living. Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing. By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living. www.lifeandco.sg

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living.

    Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing.

    By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living.

    www.lifeandco.sg

    Life & co Brand Identity

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living. Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing. By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living.

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living.

    Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing.

    By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living.

    SOCIAL SS12 Catalog Design

    Designed with the SOCIAL brand and Spring/Summer 12 collection in mind, this black catalog containing a set of 12 postcards was silkscreened, foil-stamped and assembled with a luxurious black ribbon to complete the look. A limited number of catalogs were produced and given out to the media as well as SOCIAL VIPs as part of the launch.

    Designed with the SOCIAL brand and Spring/Summer 12 collection in mind, this black catalog containing a set of 12 postcards was silkscreened, foil-stamped and assembled with a luxurious black ribbon to complete the look. A limited number of catalogs were produced and given out to the media as well as SOCIAL VIPs as part of the launch.

    SOCIAL Branding & E-Commerce Site

    We worked with one of our very chic clients on the launch of their new fashion brand, SOCIAL. SOCIAL is an online fashion retailer, media, and community founded by fashion duos, Katheleen & Elyse, while living in Los Angeles. It carries clothing and jewelry brands that are coveted by Hollywood celebrities as well as style mavens all over the world. Keeping in mind the SOCAL spirit and the unique personality of SOCIAL’s founders, Elixr created the unique brand identity, tagline (#livebysocial), website, catalog, clothing tags, and introduced SOCIAL through the launch of their online store. By tapping on the power of online shopping, Elixr created a brand experience that’s sleek and accessible for SOCIAL’s shoppers. www.livebysocial.com  

    We worked with one of our very chic clients on the launch of their new fashion brand, SOCIAL. SOCIAL is an online fashion retailer, media, and community founded by fashion duos, Katheleen & Elyse, while living in Los Angeles. It carries clothing and jewelry brands that are coveted by Hollywood celebrities as well as style mavens all over the world.

    Keeping in mind the SOCAL spirit and the unique personality of SOCIAL’s founders, Elixr created the unique brand identity, tagline (#livebysocial), website, catalog, clothing tags, and introduced SOCIAL through the launch of their online store. By tapping on the power of online shopping, Elixr created a brand experience that’s sleek and accessible for SOCIAL’s shoppers.

    www.livebysocial.com

     

    Grace Orchard School Branding

    Grace Orchard School (GOS) is a school for kids with learning disabilities. The school’s board and management decided that a rebrand would be appropriate in conjunction with the school’s move to its new premises and requested for an updated look which is fresh, smart, and appropriate for the students and staff of GOS. Elixr kept the significance behind the existing school colours and created the new identity based off the concept of living your dreams, courage, and character. The coloured dots in various sizes represent the kids and staff of GOS and the 4 colours represent the focus on developing the intellectual, emotional, physical, and social/spiritual aspect of each student. This new identity is currently being applied throughout GOS’s collaterals, architecture, and new uniform designs*. *Elixr collaborated with fashion designer, Zin Cattell, on the new uniform designs. The new colours and smart design were very well-received by the students of GOS.

    Grace Orchard School (GOS) is a school for kids with learning disabilities. The school’s board and management decided that a rebrand would be appropriate in conjunction with the school’s move to its new premises and requested for an updated look which is fresh, smart, and appropriate for the students and staff of GOS.

    Elixr kept the significance behind the existing school colours and created the new identity based off the concept of living your dreams, courage, and character. The coloured dots in various sizes represent the kids and staff of GOS and the 4 colours represent the focus on developing the intellectual, emotional, physical, and social/spiritual aspect of each student. This new identity is currently being applied throughout GOS’s collaterals, architecture, and new uniform designs*.

    *Elixr collaborated with fashion designer, Zin Cattell, on the new uniform designs. The new colours and smart design were very well-received by the students of GOS.

    Tubbythings Brand Identity

    Identity for a local kids clothing designer. The concept came from the designer’s dream to create clothes for chubby little kids. The colors and the old world charm of the identity aptly reflects the designer’s personality and fascination with all things crafty!

    Identity for a local kids clothing designer. The concept came from the designer’s dream to create clothes for chubby little kids. The colors and the old world charm of the identity aptly reflects the designer’s personality and fascination with all things crafty!

    Bakerz Log Brand Identity

    Bakerz Log sells cakes and pastries for special occasions. The brand is clean, contemporary, and down-to-earth. By incorporating illustrations of utensils used in baking, Elixr created the identity based off the owner’s personality and signature teal colour.

    Bakerz Log sells cakes and pastries for special occasions. The brand is clean, contemporary, and down-to-earth. By incorporating illustrations of utensils used in baking, Elixr created the identity based off the owner’s personality and signature teal colour.

    Peek…Boutique and Cafe Brand Identity & Shop Collaterals

    Peek… Be very curious. A collaboration with SYA to create an enjoyable shopping and dining experience for Peek’s shoppers. Elixr created the identity and applied it throughout all the boutique and cafe’s materials including signage, tags, shopping bags, table mats, membership card, etc.

    Peek… Be very curious. A collaboration with SYA to create an enjoyable shopping and dining experience for Peek’s shoppers. Elixr created the identity and applied it throughout all the boutique and cafe’s materials including signage, tags, shopping bags, table mats, membership card, etc.

    HJAN Brand Identity

    Identity design for HJAN – Harvard Jewish Alumni Network . We worked with the founder of HJAN to develop this identity that would represent the global community of Jewish alumni, faculty and staff from across Harvard University. This identity is currently used on the organization’s collaterals and website.

    Identity design for HJAN – Harvard Jewish Alumni Network . We worked with the founder of HJAN to develop this identity that would represent the global community of Jewish alumni, faculty and staff from across Harvard University. This identity is currently used on the organization’s collaterals and website.

    Everyday NYC Brand Identity

    Identity for a non-profit organization in NYC.

    Identity for a non-profit organization in NYC.

    Vislook Brand Identity

    Identity for a (now-defunct) video portal.

    Identity for a (now-defunct) video portal.

Selected Works

  • Oclaner/Forbes Asia Advertising
    Infographics

    March 2014 | The Power of Time – infographics design depicting the erosion of purchasing power and how it affects luxury spending. This infographics supports the article by Oclaner which discusses the challenges faced by Asian UHNW families in preserving their wealth for future generations as well as the model of wealth management which best suits the needs of these families.

    March 2014 | The Power of Time – infographics design depicting the erosion of purchasing power and how it affects luxury spending. This infographics supports the article by Oclaner which discusses the challenges faced by Asian UHNW families in preserving their wealth for future generations as well as the model of wealth management which best suits the needs of these families.

    Oclaner Funds Branding
    Brochure Design

    Elixr was asked to design a set of brochures to introduce Oclaner Funds – a series of 4 funds with distinct strategies catered for different risk appetites. These funds have been developed, tested and fine-tuned by Oclaner Asset Management in response to the specific financial needs of their clients. The client had the idea of incorporating fengshui elements in the design to communicate each fund’s unique strategy to their clients. With this in mind, Elixr selected the Bull (Asia Pacific Equity Fund), Fish (Asian Bond Fund), Horse (Provident World Equity Fund) and Crane (Patrimonial Fund) to represent each fund. A colour palette with 12 carefully selected colours was also created such that when any 2 colours are paired together, they form a distinct colour combination. Each of these colour combination can then be applied specifically to each of the unique fund collaterals and also for future funds. Drawing inspiration from ancient book bindings, materials, combined with modern design sensibilties, unique use of colours, paper as well as print techniques complement and communicate the rich tones and uniqueness in the funds offered. These brochures are currently being distributed in Europe and Asia. Printed on Antalis Rives Design paper

    Elixr was asked to design a set of brochures to introduce Oclaner Funds – a series of 4 funds with distinct strategies catered for different risk appetites. These funds have been developed, tested and fine-tuned by Oclaner Asset Management in response to the specific financial needs of their clients.

    The client had the idea of incorporating fengshui elements in the design to communicate each fund’s unique strategy to their clients. With this in mind, Elixr selected the Bull (Asia Pacific Equity Fund), Fish (Asian Bond Fund), Horse (Provident World Equity Fund) and Crane (Patrimonial Fund) to represent each fund. A colour palette with 12 carefully selected colours was also created such that when any 2 colours are paired together, they form a distinct colour combination. Each of these colour combination can then be applied specifically to each of the unique fund collaterals and also for future funds.

    Drawing inspiration from ancient book bindings, materials, combined with modern design sensibilties, unique use of colours, paper as well as print techniques complement and communicate the rich tones and uniqueness in the funds offered.

    These brochures are currently being distributed in Europe and Asia.

    Printed on Antalis Rives Design paper

    Love What You Do. Non-commercial

    Typographic posters for the Elixr office with quotes that we put into practice.

    Typographic posters for the Elixr office with quotes that we put into practice.

    Oclaner Sports Office Brand Identity
    Brochure Design

    Did you know that 60% of NBA players go bankrupt within 5 years of retirement? And that 78% of former NFL players have gone bankrupt within 2 years of retirement*? The Oclaner Sports Office Advisory is designed to simplify the complexities encountered by sports personalities to enable them to focus on their careers while growing and protecting their wealth for their next generation. Elixr created the Sports Office identity, which is an extension of Oclaner Asset Management’s brand identity. The Sports Office brochure was also designed in a way that is relevant, engaging, and appropriate for the target audience. A textured varnish was chosen for the cover to create a high tactile contrast with the smooth pages of the brochure. *Source: Sports Illustrated

    Did you know that 60% of NBA players go bankrupt within 5 years of retirement? And that 78% of former NFL players have gone bankrupt within 2 years of retirement*?

    The Oclaner Sports Office Advisory is designed to simplify the complexities encountered by sports personalities to enable them to focus on their careers while growing and protecting their wealth for their next generation.

    Elixr created the Sports Office identity, which is an extension of Oclaner Asset Management’s brand identity. The Sports Office brochure was also designed in a way that is relevant, engaging, and appropriate for the target audience. A textured varnish was chosen for the cover to create a high tactile contrast with the smooth pages of the brochure.

    *Source: Sports Illustrated

    Oclamon Funds Brand Identity
    Brochure Design
    Copywriting

    Exclusively created by Oclaner Asset Management, Oclamon Funds provides bespoke real estate opportunities that promises top returns for discerning investors. Elixr developed the look and feel for Oclamon Funds and as well as the first real estate fund which is based in Iskandar, Malaysia. The objective was to provide the target audience with a clear overview of the real estate development jointly developed by Oclamon Funds and UMLand. Thus, the content for this 32 page brochure was written and organised to introduce 3 distinct regions: Malaysia, Iskandar, and the Medini business district. Infographics were used throughout the brochure to highlight key information and for easy reading while the taupe colour printed on GMUND3 square paper further communicates the high level of quality of Oclamon and UMLand’s real estate projects. These brochures are currently being distributed to a select group of HNWI in Europe and Asia.

    Exclusively created by Oclaner Asset Management, Oclamon Funds provides bespoke real estate opportunities that promises top returns for discerning investors. Elixr developed the look and feel for Oclamon Funds and as well as the first real estate fund which is based in Iskandar, Malaysia.

    The objective was to provide the target audience with a clear overview of the real estate development jointly developed by Oclamon Funds and UMLand. Thus, the content for this 32 page brochure was written and organised to introduce 3 distinct regions: Malaysia, Iskandar, and the Medini business district. Infographics were used throughout the brochure to highlight key information and for easy reading while the taupe colour printed on GMUND3 square paper further communicates the high level of quality of Oclamon and UMLand’s real estate projects. These brochures are currently being distributed to a select group of HNWI in Europe and Asia.

    Oclaner / Forbes Asia Advertising

    Forbes Asia cover wrap and print ads for the 3rd and 4th quarter. Elixr was given the opportunity to create the advertising for Oclaner Asset Management, with a series of four cover wrap ads featuring Oclaner’s core services. These cover wrap ads are placed on a limited number of copies of Forbes Asia. Oclaner Asset Management offers bespoke services that help manage, protect and grow the fortunes of wealthy families as well as individuals. The distinct colours, taglines, and images that are in line with Oclaner’s brand serves to convey each concept which relates to Oclaner’s services.

    Forbes Asia cover wrap and print ads for the 3rd and 4th quarter.

    Elixr was given the opportunity to create the advertising for Oclaner Asset Management, with a series of four cover wrap ads featuring Oclaner’s core services. These cover wrap ads are placed on a limited number of copies of Forbes Asia.

    Oclaner Asset Management offers bespoke services that help manage, protect and grow the fortunes of wealthy families as well as individuals. The distinct colours, taglines, and images that are in line with Oclaner’s brand serves to convey each concept which relates to Oclaner’s services.

    tinylittleone Brand Identity

    Founded by young parents with a passion for natural parenting, tinylittleone is an online, carefully curated haven for parents who want unique & high quality essentials for babies on the go. Elixr first worked with the co-founders, Caleb & Mean on their wedding invitation back in 2009. When they founded tinylittleone, Caleb & Mean requested for a brand identity that was an extension of their wedding invitation’s dandelion concept and colours. For tinylittleone’s brand identity, Elixr focused on the dandelion concept with the use of stronger graphic elements and colours with higher contrast – fitting for Caleb & Mean’s exciting journey ahead with their physical (Baby Seth) and online tinylittleone. No prizes for guessing what Caleb & Mean’s favourite colours are!

    Founded by young parents with a passion for natural parenting, tinylittleone is an online, carefully curated haven for parents who want unique & high quality essentials for babies on the go.

    Elixr first worked with the co-founders, Caleb & Mean on their wedding invitation back in 2009. When they founded tinylittleone, Caleb & Mean requested for a brand identity that was an extension of their wedding invitation’s dandelion concept and colours.

    For tinylittleone’s brand identity, Elixr focused on the dandelion concept with the use of stronger graphic elements and colours with higher contrast – fitting for Caleb & Mean’s exciting journey ahead with their physical (Baby Seth) and online tinylittleone.

    No prizes for guessing what Caleb & Mean’s favourite colours are!

    Life & co Brand Identity

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living. Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing. By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living.

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living.

    Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing.

    By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living.

    Oclaner / Forbes Asia Advertising

    Elixr was given the opportunity to create the advertising for Oclaner Asset Management, with a series of four cover wrap ads featuring Oclaner’s core services. These cover wrap ads are placed on a limited number of copies of Forbes Asia. Oclaner Asset Management offers bespoke services that help manage, protect and grow the fortunes of wealthy families as well as individuals. The distinct colours, taglines, and images that are in line with Oclaner’s brand serves to convey each concept which relates to Oclaner’s services.

    Elixr was given the opportunity to create the advertising for Oclaner Asset Management, with a series of four cover wrap ads featuring Oclaner’s core services. These cover wrap ads are placed on a limited number of copies of Forbes Asia.

    Oclaner Asset Management offers bespoke services that help manage, protect and grow the fortunes of wealthy families as well as individuals. The distinct colours, taglines, and images that are in line with Oclaner’s brand serves to convey each concept which relates to Oclaner’s services.

    Oclaner Collateral Design
    Corporate Gifts

    Oclaner is an independent asset management firm based in Singapore offering Family Office Advisory, Investments, and Direct Investments services to entrepreneurial families and institutional clients in Asia and Europe. Working closely with the marketing team, Elixr created a series of collaterals and corporate gifts for Oclaner and its sub-brand Merlion Funds.

    Oclaner is an independent asset management firm based in Singapore offering Family Office Advisory, Investments, and Direct Investments services to entrepreneurial families and institutional clients in Asia and Europe. Working closely with the marketing team, Elixr created a series of collaterals and corporate gifts for Oclaner and its sub-brand Merlion Funds.

    Oclaner Collateral

    Elixr was asked to create a series of corporate brochures for Oclaner, an independent asset management firm based in Singapore. Working closely with Oclaner to understand its unique positioning and values (Independence, Access, and Transparency) was key as we wanted to reflect the firm’s culture through the design. Type, colors, and imagery were carefully selected to introduce the firm’s main financial services – Family Office Advisory, Investments, and Direct Investments. The styling and subtle embossing reflects the firm’s unique bridging of the Asian and European culture as well as their professionalism, sophistication and trustworthiness.

    Elixr was asked to create a series of corporate brochures for Oclaner, an independent asset management firm based in Singapore.

    Working closely with Oclaner to understand its unique positioning and values (Independence, Access, and Transparency) was key as we wanted to reflect the firm’s culture through the design.

    Type, colors, and imagery were carefully selected to introduce the firm’s main financial services – Family Office Advisory, Investments, and Direct Investments. The styling and subtle embossing reflects the firm’s unique bridging of the Asian and European culture as well as their professionalism, sophistication and trustworthiness.

    SOCIAL SS12 Catalog Design

    Designed with the SOCIAL brand and Spring/Summer 12 collection in mind, this black catalog containing a set of 12 postcards was silkscreened, foil-stamped and assembled with a luxurious black ribbon to complete the look. A limited number of catalogs were produced and given out to the media as well as SOCIAL VIPs as part of the launch.

    Designed with the SOCIAL brand and Spring/Summer 12 collection in mind, this black catalog containing a set of 12 postcards was silkscreened, foil-stamped and assembled with a luxurious black ribbon to complete the look. A limited number of catalogs were produced and given out to the media as well as SOCIAL VIPs as part of the launch.

    SOCIAL Branding & E-Commerce Site

    We worked with one of our very chic clients on the launch of their new fashion brand, SOCIAL. SOCIAL is an online fashion retailer, media, and community founded by fashion duos, Katheleen & Elyse, while living in Los Angeles. It carries clothing and jewelry brands that are coveted by Hollywood celebrities as well as style mavens all over the world. Keeping in mind the SOCAL spirit and the unique personality of SOCIAL’s founders, Elixr created the unique brand identity, tagline (#livebysocial), website, catalog, clothing tags, and introduced SOCIAL through the launch of their online store. By tapping on the power of online shopping, Elixr created a brand experience that’s sleek and accessible for SOCIAL’s shoppers. www.livebysocial.com  

    We worked with one of our very chic clients on the launch of their new fashion brand, SOCIAL. SOCIAL is an online fashion retailer, media, and community founded by fashion duos, Katheleen & Elyse, while living in Los Angeles. It carries clothing and jewelry brands that are coveted by Hollywood celebrities as well as style mavens all over the world.

    Keeping in mind the SOCAL spirit and the unique personality of SOCIAL’s founders, Elixr created the unique brand identity, tagline (#livebysocial), website, catalog, clothing tags, and introduced SOCIAL through the launch of their online store. By tapping on the power of online shopping, Elixr created a brand experience that’s sleek and accessible for SOCIAL’s shoppers.

    www.livebysocial.com

     

    Adventures in Oz Event Collateral

    Adapted from L. Frank Baum’s “The Wonderful Wizard of Oz”, Adventures in Oz is a musical collaboration between Grace Orchard School and ACSian Theatre. This colourful musical production comprises songs, dances, and circus acts. Elixr created a set of collaterals for this two day event and incorporated various symbols, colours, and elements from the musical’s storyline into the design.

    Adapted from L. Frank Baum’s “The Wonderful Wizard of Oz”, Adventures in Oz is a musical collaboration between Grace Orchard School and ACSian Theatre. This colourful musical production comprises songs, dances, and circus acts. Elixr created a set of collaterals for this two day event and incorporated various symbols, colours, and elements from the musical’s storyline into the design.

    Elixr Stationery Design

    It’s always good to give thanks! We designed our very own Thank You Note as part of Elixr’s stationery using one of our favourite colours. Printed on RJ Maple White and foil-stamped to perfection, this Thank You Note looks so fresh and happy with any coloured envelope!

    It’s always good to give thanks! We designed our very own Thank You Note as part of Elixr’s stationery using one of our favourite colours. Printed on RJ Maple White and foil-stamped to perfection, this Thank You Note looks so fresh and happy with any coloured envelope!

    Grace Orchard School Branding

    Grace Orchard School (GOS) is a school for kids with learning disabilities. The school’s board and management decided that a rebrand would be appropriate in conjunction with the school’s move to its new premises and requested for an updated look which is fresh, smart, and appropriate for the students and staff of GOS. Elixr kept the significance behind the existing school colours and created the new identity based off the concept of living your dreams, courage, and character. The coloured dots in various sizes represent the kids and staff of GOS and the 4 colours represent the focus on developing the intellectual, emotional, physical, and social/spiritual aspect of each student. This new identity is currently being applied throughout GOS’s collaterals, architecture, and new uniform designs*. *Elixr collaborated with fashion designer, Zin Cattell, on the new uniform designs. The new colours and smart design were very well-received by the students of GOS.

    Grace Orchard School (GOS) is a school for kids with learning disabilities. The school’s board and management decided that a rebrand would be appropriate in conjunction with the school’s move to its new premises and requested for an updated look which is fresh, smart, and appropriate for the students and staff of GOS.

    Elixr kept the significance behind the existing school colours and created the new identity based off the concept of living your dreams, courage, and character. The coloured dots in various sizes represent the kids and staff of GOS and the 4 colours represent the focus on developing the intellectual, emotional, physical, and social/spiritual aspect of each student. This new identity is currently being applied throughout GOS’s collaterals, architecture, and new uniform designs*.

    *Elixr collaborated with fashion designer, Zin Cattell, on the new uniform designs. The new colours and smart design were very well-received by the students of GOS.

    DMG Ministry of Defence Corporate Handbook Design

    Corporate Handbook design for DMG, MINDEF. The client requested the design to be simple and classic so that the handbook contents could be updated in the future. The handbook was given out to guests at DMG’s Annual Business Plan Meeting and also to all of DMG’s employees.

    Corporate Handbook design for DMG, MINDEF. The client requested the design to be simple and classic so that the handbook contents could be updated in the future. The handbook was given out to guests at DMG’s Annual Business Plan Meeting and also to all of DMG’s employees.

    Cornerstone Book Design

    Elixr was asked to design the book, CD, and promotional poster in traditional Chinese language for a non-profit organization based in Kaohsiung, Taiwan. Originally written in English, the title of the book means “When Trouble Comes”. The purpose for translating this book into traditional Chinese language is to encourage each reader during difficult times in life and especially in the wake of natural disasters. The client requested for a look and feel that is clean and simple. Thus, Elixr created a cover that is both hopeful and reflective of the reader’s situation—when the reader is reflecting on what has happened and thinking of what is to come. This book is currently being distributed in Taiwan and Hong Kong.

    Elixr was asked to design the book, CD, and promotional poster in traditional Chinese language for a non-profit organization based in Kaohsiung, Taiwan. Originally written in English, the title of the book means “When Trouble Comes”. The purpose for translating this book into traditional Chinese language is to encourage each reader during difficult times in life and especially in the wake of natural disasters.

    The client requested for a look and feel that is clean and simple. Thus, Elixr created a cover that is both hopeful and reflective of the reader’s situation—when the reader is reflecting on what has happened and thinking of what is to come.

    This book is currently being distributed in Taiwan and Hong Kong.

    Bakerz Log Brand Identity

    Bakerz Log sells cakes and pastries for special occasions. The brand is clean, contemporary, and down-to-earth. By incorporating illustrations of utensils used in baking, Elixr created the identity based off the owner’s personality and signature teal colour.

    Bakerz Log sells cakes and pastries for special occasions. The brand is clean, contemporary, and down-to-earth. By incorporating illustrations of utensils used in baking, Elixr created the identity based off the owner’s personality and signature teal colour.

    Peek…Boutique and Cafe Brand Identity & Shop Collaterals

    Peek… Be very curious. A collaboration with SYA to create an enjoyable shopping and dining experience for Peek’s shoppers. Elixr created the identity and applied it throughout all the boutique and cafe’s materials including signage, tags, shopping bags, table mats, membership card, etc.

    Peek… Be very curious. A collaboration with SYA to create an enjoyable shopping and dining experience for Peek’s shoppers. Elixr created the identity and applied it throughout all the boutique and cafe’s materials including signage, tags, shopping bags, table mats, membership card, etc.

Selected Works

  • Oclaner Web Design

    Oclaner Asset Management wanted a new website to reflect the their brand and unique approaches to investing. We designed the site to showcase their expertise and what Oclaner’s dynamic team is doing for their clients through graphics and images. www.oclaner.com

    Oclaner Asset Management wanted a new website to reflect the their brand and unique approaches to investing. We designed the site to showcase their expertise and what Oclaner’s dynamic team is doing for their clients through graphics and images. www.oclaner.com

    Link Sports Management Credentials styling
    Web Design & Development

    Located in Singapore, Link Sports Management provides brands with immediate and exclusive access to elite athletes and stars of football, Moto GP and NBA. Elixr created Link’s responsive site using Link’s corporate colours lime green and navy to convey the brand’s atheletic and professional spirit. 

    Located in Singapore, Link Sports Management provides brands with immediate and exclusive access to elite athletes and stars of football, Moto GP and NBA. Elixr created Link’s responsive site using Link’s corporate colours lime green and navy to convey the brand’s atheletic and professional spirit. 

    Wood&Wood Web Design

    With over 25 years of prominence in the global timber industry, Wood&Wood Singapore takes pride in producing and supplying the finest timber flooring through sustainable forestry practices. Elixr designed the websites for SCK & Timberlux – Wood&Wood’s sub-brands based in Malaysia in accordance with the Wood&Wood brand.

    With over 25 years of prominence in the global timber industry, Wood&Wood Singapore takes pride in producing and supplying the finest timber flooring through sustainable forestry practices. Elixr designed the websites for SCK & Timberlux – Wood&Wood’s sub-brands based in Malaysia in accordance with the Wood&Wood brand.

    Wood&Wood Web Design

    With over 25 years of prominence in the global timber industry, Wood&Wood Singapore takes pride in producing and supplying the finest timber flooring through sustainable forestry practices. Elixr designed the websites for SCK & Timberlux – Wood&Wood’s sub-brands based in Malaysia in accordance with the Wood&Wood brand.

    With over 25 years of prominence in the global timber industry, Wood&Wood Singapore takes pride in producing and supplying the finest timber flooring through sustainable forestry practices. Elixr designed the websites for SCK & Timberlux – Wood&Wood’s sub-brands based in Malaysia in accordance with the Wood&Wood brand.

    Life & Co E-Commerce Site
    Social Media

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living. Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing. By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living. www.lifeandco.sg

    Established in Singapore, life & co offers improved and innovative products. The convenience of doorstep delivery following accessible and affordable online shopping promises hassle-free shopping for bulky household and lifestyle items. With only the esteemed consumer in mind, life & co brings the perfect blend of comfort, ease, simplicity and vibrancy to urban living.

    Neutral colors like matt silver and white were used pre-dominantly as the brand colours, while subtle details like blind-embossing were applied to the stationery. The neutral palette allows the photography and cheery product colours to sing.

    By tapping on the various social media platforms, Elixr was able to help life & co reach out to its audience with inspiration and tips for urban living.

    www.lifeandco.sg

    Oon Design Web Development

    Oon is a design duo based in Singapore. Comprising 2 architects, Oon creates furniture with a playful and functional approach and attempts to bring happiness through beauty. Together with Oon, Elixr developed a site to showcase Oon’s unique furniture designs. Visit: www.werareoon.com

    Oon is a design duo based in Singapore. Comprising 2 architects, Oon creates furniture with a playful and functional approach and attempts to bring happiness through beauty. Together with Oon, Elixr developed a site to showcase Oon’s unique furniture designs.

    Visit: www.werareoon.com

    Natasha Liu Web Design + Development

    Junyan Natasha Liu is an award winning cellist with a successful performing career both in Europe and in Singapore. As one of the most sought after cellist in the region, Natasha needed a website for her fans as well as the general public. Thus, a website with a CMS was designed and developed for Natasha to update her fans and promote her upcoming concerts, recordings, and cello studio. The clean and nature-inspired look and feel reflects Natasha’s personality, love for nature, and her belief that the cello is not merely a traditional musical instrument. www.natasha-liu.com

    Junyan Natasha Liu is an award winning cellist with a successful performing career both in Europe and in Singapore. As one of the most sought after cellist in the region, Natasha needed a website for her fans as well as the general public. Thus, a website with a CMS was designed and developed for Natasha to update her fans and promote her upcoming concerts, recordings, and cello studio.

    The clean and nature-inspired look and feel reflects Natasha’s personality, love for nature, and her belief that the cello is not merely a traditional musical instrument.

    www.natasha-liu.com

    NUS Overseas Colleges Infographics Video

    What keeps you up at 3AM? It’s not uncommon for entrepreneurs to be up at 3AM exchanging thoughts about an idea with people in other parts of the world. Many successful entrepreneurs are, in fact, constantly thinking about new ideas to create change and make the world a better place. This recruitment video was created based on the primary focus of the NUS NOC programme – Entrepreneurship. Students who get accepted into this programme have the opportunity to work at start-up companies in places like Silicon Valley, Shanghai, and Stockholm, attend classes at reputable Universities such as Stanford, University of Pennsylvania, and network with other successful entrepreneurs at conferences organized by Google and Oracle to name a few. The directors at NUS NOC wanted the feel of the video to be light-hearted and fun. With the amount of information that was given by the client, Elixr’s approach was to create graphics to reflect current issues, rework the content and highlights into catchy and concise phrases. From concept to production, Elixr collaborated with animator Joshua Koo and worked with NOC to produce a light-hearted infographics video which was well-received by the student body. Watch video: http://www.youtube.com/watch?v=ydnkMQi2Rm8

    •  

    What keeps you up at 3AM? It’s not uncommon for entrepreneurs to be up at 3AM exchanging thoughts about an idea with people in other parts of the world. Many successful entrepreneurs are, in fact, constantly thinking about new ideas to create change and make the world a better place.

    This recruitment video was created based on the primary focus of the NUS NOC programme – Entrepreneurship. Students who get accepted into this programme have the opportunity to work at start-up companies in places like Silicon Valley, Shanghai, and Stockholm, attend classes at reputable Universities such as Stanford, University of Pennsylvania, and network with other successful entrepreneurs at conferences organized by Google and Oracle to name a few.

    The directors at NUS NOC wanted the feel of the video to be light-hearted and fun. With the amount of information that was given by the client, Elixr’s approach was to create graphics to reflect current issues, rework the content and highlights into catchy and concise phrases. From concept to production, Elixr collaborated with animator Joshua Koo and worked with NOC to produce a light-hearted infographics video which was well-received by the student body.

    Watch video: http://www.youtube.com/watch?v=ydnkMQi2Rm8

Selected Works

  • ’tis the Season to Sparkle Art Installation

    This Christmas, we’re proud to get another opportunity to collaborate with Dream Interiors on a festive installation. Inspiration for this sparkly tree came from graphic elements as well as all things Christmassy! Working around Dream’s showroom space and designer furniture, this 4.8m unusual tree wraps itself around the spiral staircase and greets visitors during the holidays. It’s no surprise that when type, paper, tinsel, furniture and all things Christmassy come together, things sparkle and shine in wonderful ways. See behind-the-scenes images

    This Christmas, we’re proud to get another opportunity to collaborate with Dream Interiors on a festive installation. Inspiration for this sparkly tree came from graphic elements as well as all things Christmassy!

    Working around Dream’s showroom space and designer furniture, this 4.8m unusual tree wraps itself around the spiral staircase and greets visitors during the holidays. It’s no surprise that when type, paper, tinsel, furniture and all things Christmassy come together, things sparkle and shine in wonderful ways.

    See behind-the-scenes images

    Saturday InDesign: The Project Window Display

    Press & Features
    Cubes Magazine (Issue #59)

    Saturday InDesign is an annual trade event for the design community. It started off in Sydney in 2003, and in 2011, the event was held in Singapore for the very first time. This year, we’re glad for the opportunity to collaborate with Dream again on another exciting installation. Bask in the Moment This interactive window display by Dream x Elixr is a feisty mix of shapes, colours, and textures inspired by Dream’s unique range of furniture and home accessories and in particular, the Muuto brand. Intrigued by Muuto’s brand philosophy, “new perspectives”, we created an interactive display that teases the eye. When viewed from a distance, some of the display items may look 2-dimensional, but when viewed from a different perspective, these “flat” items are actually real objects. Similarly, shapes that appear 3-dimensional may not be actual objects. The lines from the brightly coloured yarn also form a spotlight where visitors can “Bask in the Moment” and enjoy their 30s of fame. Click here to see more pictures from the SID 2012 event *Images by Adrian Koh

    Saturday InDesign is an annual trade event for the design community. It started off in Sydney in 2003, and in 2011, the event was held in Singapore for the very first time. This year, we’re glad for the opportunity to collaborate with Dream again on another exciting installation.

    Bask in the Moment
    This interactive window display by Dream x Elixr is a feisty mix of shapes, colours, and textures inspired by Dream’s unique range of furniture and home accessories and in particular, the Muuto brand.

    Intrigued by Muuto’s brand philosophy, “new perspectives”, we created an interactive display that teases the eye. When viewed from a distance, some of the display items may look 2-dimensional, but when viewed from a different perspective, these “flat” items are actually real objects. Similarly, shapes that appear 3-dimensional may not be actual objects. The lines from the brightly coloured yarn also form a spotlight where visitors can “Bask in the Moment” and enjoy their 30s of fame.

    Click here to see more pictures from the SID 2012 event

    *Images by Adrian Koh

    Saturday InDesign: The Project Art Installation

    Press & Features
    InDesign Live
    Cubes Magazine (Issue #50)
    Shift Japan
    Design Quarterly (DQ) Magazine
    My Modern Met
    Craft Gawker
    Trend Hunter
    Emeeme Spain Blog
    Plenty of Colour
    Creativitea Blog
    Art Installation Tumblr

    Saturday InDesign is an annual trade event for the design community. It started off in Sydney in 2003, and in 2011, the event was held in Singapore for the very first time. When Dream Interiors approached us to collaborate on The Project, our love for well designed furniture had us saying yes. Inspired largely by Cappellini’s colourful and playful approach to design, Elixr designed and created a hanging installation with 700 origami butterflies. Each origami butterfly in the circular path represents a dream in various stages-the emergence of an idea to the idea being in transit and then taking flight. Every butterfly has its own character and destination, but when flying together, new dreams are created and celebrated. The use of translucent paper allows light to pass through the wings of the origami butterflies, thus creating a beautiful weave of colours against Dream’s stark white designer furniture collection. Floor stickers and window graphics were also used to carry the colourful theme throughout the entire space. *Images by Adrian Koh

    Saturday InDesign is an annual trade event for the design community. It started off in Sydney in 2003, and in 2011, the event was held in Singapore for the very first time. When Dream Interiors approached us to collaborate on The Project, our love for well designed furniture had us saying yes.

    Inspired largely by Cappellini’s colourful and playful approach to design, Elixr designed and created a hanging installation with 700 origami butterflies. Each origami butterfly in the circular path represents a dream in various stages-the emergence of an idea to the idea being in transit and then taking flight. Every butterfly has its own character and destination, but when flying together, new dreams are created and celebrated. The use of translucent paper allows light to pass through the wings of the origami butterflies, thus creating a beautiful weave of colours against Dream’s stark white designer furniture collection. Floor stickers and window graphics were also used to carry the colourful theme throughout the entire space.

    *Images by Adrian Koh

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